If you have a subscription or opt-in list for your business, then you already have an email list. But if you want to create an effective business email list, you should use it as a direct mail list.
So how do you change any old email list into a business email list?
Marketers must have a copy of the written, printed, stuffed in envelopes, and mailed with real stamps. But they cannot just take the name from the phone book to receive their marketing messages; the cost would be prohibitive. They even monitor delivery, conversion, and attribution.
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So they become experts define their target market (people who are most likely to actually be interested in what they offer.
One of the ways they identify good prospects is to rent a mailing list of magazines and other companies that have a physical address for people who are already a part of the subscription or group associated with the offer.
In this internet age, we have a cheaper way to market our products and services, and this was very nice. But the problem is that it often makes us lazy marketers.
After all, we do not have to pay almost one dollar (for example, the rent, the cost of copywriting, printing, envelope stuffing, etc.) for each message that we send out when we use email marketing. An email costs almost nothing to send, so many marketers hammer their list with all kinds of offers, some of which relate to the interests of customers, and many are not related at all.